2022, JTV faced lower-than-desired sales. They decided to embark on a purposeful optimization strategy with SitePlug,
leveraging a diverse range of solutions that combined technology and human experience.
The solution
SitePlug developed a growth strategy for JTV, focused on boosting sales during peak periods and promotional campaigns, by incorporating alternative search solutions. They successfully engaged with JTV’s older demographic, leading to an increased engagement and sales.
SitePlug’s performance products help brands convert high intent users via content, email clients, coupon, domain corrections and suggestions.
During Phase 1, SitePlug introduced a tiered-based commission model, optimizing promotional efforts and gradually improving performance for JTV. In Phase 2, a highly customized strategy was presented, focused on amplifying conversions and sales. A flat CPA payout structure was implemented for all users, activating premium partners that resulted in exponential performance growth. The collaborative efforts of JTV and SitePlug teams helped surpass performance projections in the second phase of the campaign.
The results
The campaign delivered 74% sales growth in the course of 11 months.
201%
Increasein clicks
52%
Increasein conversions
14%
Increase inaverage order
value
40+
Unique publisherpartnerships
activated
“Working with SitePlug has been a game-changer for our affiliate business. SitePlug’s tailored approach helped us achieve 74% growth in under one year, despite the challenges faced based a softening economy.
We recommend SitePlug to businesses looking to maximize their
affiliate campaigns and improve conversions to their site.”
