using a variety of solutions, including technology and human expertise.
Increase affiliate
channel sales
Optimize
promotions
Improve
conversion rates
Activate premium
placements
The solution
SitePlug’s team presented Vitacost with a highly customized strategy targeted to boost the upward trend in gross merchandise value (GMV) sales for Vitacost.
Site Discover
Site Discover uses technology to engage high-intent consumers at critical touchpoints, directing them to e-commerce sites and delivering high conversions through curated partnerships.
Upon activating SitePlug's Site Discover solution, Vitacost elevated its competitiveness in CPA bidding, enabling the retailer to scale its operations and secure new offer placements with over 120 unique publishers.
Together, SitePlug and Vitacost collaborated with the experts at Commission Junction to determine which dials and levers to adjust at strategic inflection points throughout the campaign. Leveraging its extensive publisher relationships, SitePlug secured premium affiliate placements for Vitacost on:
Email clients
like Yahoo Mail
Premium coupon
partners like Coupon
Follow and CouponCabin
Knowledge Graph
card placement
The results
The campaign delivered 650% sales growth from 2021 to 2022.
120+
publisher partners
activated
588%
in clicks
544%
in conversions
13%
in conversion rate
Vitacost.com has had a wonderful and long partnership with SitePlug. Our CPA optimizations with SitePlug have been extremely helpful during our periods of lower flat spend budgets. In challenging markets, this strategy has increased our AOV and yielded a significantly higher ROAS than our target. During our biggest promotional times, when we had our Cyber Monday and Fresh Start January sales running, the optimized strategy with SitePlug really amplified performance, driving a much higher click rate and generating massive increases in revenue, period over period. We can rely on SitePlug for their wonderful support of our program, responsiveness to our rapidly changing business needs and great performance.
Erica Ciporen
Affiliate Marketing Manager at 