The solution
Upon activating SitePlug’s Site Discover solution, Shutterfly elevated its competitiveness in CPA bidding, enabling the retailer to scale operations and secure new offer placements with over 120 unique publishers.
SitePlug's solutions uses technology to engage with high-intent consumers at critical touchpoints, directing them to the commerce site and delivering high conversions through curated partnerships.
Leveraging its extensive publisher relationships, SitePlug secured premium publisher placements for Shutterfly on email clients like Yahoo! Mail and coupon partners like CouponFollow and CouponCabin.
Together, SitePlug collaborated with the experts at CJ Affiliate to determine which dials and levers to adjust at strategic inflection points throughout the campaign for Shutterfly.
The results
The campaign delivered 300% sales growth from 2021 to 2022.
activated
in clicks
in conversions
SitePlug provided us with in-depth, trustworthy campaign projections and ended up exceeding revenue expectations by over 300%. This is attributed to the diverse strategy they put together, as shown by the mix of PID-level performance. And not only did they surpass projections, but their pricing flexibility allowed us to maintain an efficient ROAS.
