join forces to skyrocket
Shutterfly's sales
by up to 300%
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THE CHALLENGE
Shutterfly, a leading photography products and image-sharing company, headquartered in Redwood City, California is known for its custom photo printing services. Shutterfly engaged with SitePlug to scale its operations, increase revenue and secure placements with vital publisher partners via the CJ Affiliate platform.
KEY OBJECTIVES
Shutterfly engaged with SitePlug in a highly intentional partnership optimization strategy using a variety of solutions, including technology and human expertise.

The solution

Upon activating SitePlug’s Site Discover solution, Shutterfly elevated its competitiveness in CPA bidding, enabling the retailer to scale operations and secure new offer placements with over 120 unique publishers.

SitePlug's solutions uses technology to engage with high-intent consumers at critical touchpoints, directing them to the commerce site and delivering high conversions through curated partnerships.

Leveraging its extensive publisher relationships, SitePlug secured premium publisher placements for Shutterfly on email clients like Yahoo! Mail and coupon partners like CouponFollow and CouponCabin.

Together, SitePlug collaborated with the experts at CJ Affiliate to determine which dials and levers to adjust at strategic inflection points throughout the campaign for Shutterfly.

Placement

The results

The campaign delivered 300% sales growth from 2021 to 2022.

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Unique publisher partners
activated
Placement
Increase
in clicks
Placement
Increase
in conversions

SitePlug provided us with in-depth, trustworthy campaign projections and ended up exceeding revenue expectations by over 300%. This is attributed to the diverse strategy they put together, as shown by the mix of PID-level performance. And not only did they surpass projections, but their pricing flexibility allowed us to maintain an efficient ROAS.

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