As prices tick upward, so do consumer concerns. In January 2023, the Consumer Price Index (CPI) had risen by 6.4 percent across all major categories…

The digital shopper journey has changed dramatically in the past few years. Before, consumers would log in to their desktop or laptop computers to make…

Both Black Friday and Cyber Monday 2022 were record-breaking days for online retail. On Black Friday, consumers spent $9.1 billion online—a 2.3% increase over 2021.…

What gets marketers’ content noticed and trusted by consumers? It isn’t just relevance – it’s immediate relevance – links to content, offers, products or services…

According to Gallup, consumers will spend an average of $932 on holiday gifts this season, up from $837 in 2021. That’s good news for retailers…

The holiday season makes up for the year’s biggest and busiest online shopping season. Consumers are excited about deals on hot-trending products; hence, many people…

The global marketing automation market is projected to be worth 25.1 billion US dollars by 2023. Artificial Intelligence (AI) technology is entering into several aspects…

With summer vacation coming to an end, marketers are planning for the 2022-23 back-to-school (BTS) season. Students, parents, and teachers are gearing up to resume…

With the growing list of choices available in the online shopping world and the shortening attention span of consumers, it is increasingly difficult for brands…

Content is a powerful medium that can be leveraged to inform, educate, and entertain audiences. No matter the form of content, whether a blog post,…